Globalization And Convergence-Divergence Debate: Strategic Perspectives For Emerging Markets
نویسندگان
چکیده
منابع مشابه
Globalization And Convergence-Divergence Debate: Strategic Perspectives For Emerging Markets
Globalization calls for a strategic business model that supports creation and sustaining of competitive advantage internationally. Here, we highlight the significance of a transvergence perspective, which is a transformative reinterpretation and application of the indigenous cultural perspective. Two case studies of Chinese enterprises highlight the perspective.
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ژورنال
عنوان ژورنال: Journal of Business & Economics Research (JBER)
سال: 2011
ISSN: 2157-8893,1542-4448
DOI: 10.19030/jber.v1i2.2974